Case Study

Healthcare Retail

Looking for experienced sales boots in industry on the ground in Europe, hiring too risky, costly and time consuming

Problem:
A Los Angeles (USA) based manufacturer of healthcare retail goods have several European distributors. There is a large market opportunity and distributors have the resources to grow. They need more support and the market needs more attention to grow. The manufacturer has been burned in the past with hiring due to high employer costs, contract liabilities and inflexibility. The employee has been underperforming and sacking has not been possible. The employee has also called in sick several times where payment needs to continue and managing oversees has been complicated.

Solution provided:
GrowthMedics has provided industry experienced sales boots on the ground with a flexible cost effective contract reducing the costs, liabilities and risks of employing

  • An experienced part time multi lingual Growth Manager and a part time growth developer has been setup in the European office in the Netherlands;
  • Market and competitive assessment, visiting existing distributors and taking surveys led to the formulation of a strategic market entry plan;
  • Dedicated sales approach with GrowthMedics’ infrastructure led to and increasing growth on existing distributors of 160% and 240% new business growth in the European market within 18 months.

Our results

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