From zero presence to six exclusive distributors in 12 months—see how GrowthMedics launched a new veterinary rehab technology across Europe and the Middle East.
The Challenge
A U.S.-based veterinary rehabilitation manufacturer with strong traction in North America had no presence in EMEA and risked missing out on a growing market. The global director, close to retirement, lacked the bandwidth to build a regional strategy. With competitors established and European usage differing from the U.S., they needed a partner to guide market entry and establish distribution quickly.
Our Approach
GrowthMedics:
- Installed a local sales office and part-time teamin the Netherlands and Dubai
- Conducted a comprehensive market studyto identify competitors, key targets, and attractive countries
- Approached KOLs for demos, building early European cases and credibility
- Facilitated distributor recruitment, training, and demonstration units to support launches
Results
- 6 exclusive distributor agreementssigned within 12 months (UK, Nordics, Italy, Poland, Qatar, Spain)
- 4 additional territoriesunder evaluation with opening orders (Benelux, France, Baltics, Germany)
- Gained traction through tradeshows (London Vet Show, Medica, Berlin DVG)and localized marketing campaigns
- Built an active funnel of 100+ qualified stakeholdersincluding clinic chains and leading distributors
Why It Matters
With GrowthMedics’ local expertise, infrastructure, and channel network, the client rapidly turned an untapped EMEA market into a scalable revenue engine—without the cost and delay of building their own team.
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