- Breaking into Europe with disruptive MedTech isn’t easy. Learn how GrowthMedics turned a 3-month pilot into a pipeline of OEMs, distributors, and hospital trials.
The Challenge
A Singapore-based MedTech start-up developed the world’s first AI-powered ultrasound software to guide spinal anesthesia—achieving a 92% first-attempt success rate in clinical studies. After gaining traction in Asia, they aimed to expand into Europe, but faced challenges: a market dominated by traditional palpation methods, limited awareness of ultrasound guidance, and no existing competitors for AI-based solutions.
Our Approach
GrowthMedics:
- Conducted a 3-month market assessmentto define TAM/SAM, competition, and market entry strategy
- Identified and engaged 100+ stakeholdersincluding top distributors, OEMs (GE, Canon, Fujifilm), and university hospitals
- Designed and translated sales tools, scripts, and localized marketing materials
- Executed lead generation & qualificationacross Germany, UK/Ireland, Nordics, Netherlands, and France
- Secured meetings, demos, and hospital trialswith KOLs and anesthesia departments
Results
- Developed a strong funnel: 12 qualified distributors, 12 OEMs, 40 KOLs/universitieswithin 3 months
- Generated 243 emails, 459 calls, 15 meetings, and 5 active deals
- Secured 6 distribution & OEM deals under evaluationand multiple hospital trial opportunities
- Client renewed for a longer-term contractafter the initial 3-month pilot due to rapid traction
Why It Matters
For AI and digital health start-ups, Europe offers vast potential but requires overcoming entrenched practices and fragmented markets. GrowthMedics’ on-the-ground expertise, distributor network, and structured KPI-driven process enabled this client to move from market entry to active partnerships in record time.
Download the full case study to see how we built their European entry strategy step by step.
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