For medical device start-ups, funding is tight and risks are high, especially for new innovations. Discover how GrowthMedics turned limited resources into distributor, KOL traction and sales across Europe.
The Challenge
A Toronto-based class I medical device start-up with a patented solution saw strong interest in Europe but lacked the funding to hire full-time staff or consultants. They needed a cost-effective way to validate the market, build distributor relationships, and secure first sales—without taking on the full risk of international expansion.
Our Approach
GrowthMedics:
- Designed a co-investment structure: sharing risk and upside via commissions, profit, and equity, supported by a small base fee
- Assigned a part-time growth managerand created localized marketing materials
- Leveraged our infrastructure to set up clinical trialsdirectly with hospitals and through distributors to generate feedback and credibility
- Executed a lead generation programtargeting Nordic, Central, and Western European markets
- Built distributor traction by facilitating demonstrations, feedback loops, and early partnerships
Results
- Stocking orders signed: $50K in the UK and $25K in Turkey
- Exclusive partnerships secured in Sweden, Netherlands, Germany, and Ireland
- Achieved all milestones within 16 months, providing the start-up with revenue growth and European market entry at a fraction of traditional costs
Why It Matters
For early-stage medical and surgical device start-ups, international expansion is often limited by funding and risk. GrowthMedics’ co-investment model and sales infrastructure provided this company with the speed, reach, and credibility to land distributors and revenue in Europe—without heavy upfront costs.
Download the full case study to see how our co-investment approach helped this start-up break into Europe.
Interested to learn more? Book a meeting with us here directly for a free consultation or:
Discover our industry expertise in the patient and hospital equipment industry.
