When your domestic market matures, or if you are looking to scale revenue, growth means going global. Learn how GrowthMedics guided a U.S. infection control company into Europe with a proven distributor-led model.
The Challenge
A US-based manufacturer of advanced infection control equipment had reached maturity in its domestic market. While competitors were already scaling internationally, the company had no established foothold abroad. Their solution—a superior but higher-priced capital device with longer sales cycles—faced the added challenge of local regulations not yet mandating adoption, though movement in that direction was underway.
Our Approach
GrowthMedics:
- Installed a European office and warehousein the Netherlands with a trained, multilingual sales team
- Conducted market research & competitor benchmarkingto identify opportunities and threats
- Mapped key targets: leading university hospitals, KOLs, and distributors across 5 priority countries
- Executed a multi-channel outreach campaign, engaging hundreds of stakeholders in hospitals, distribution, and clinical networks
- Leveraged our existing distributor relationshipsto accelerate feedback and guide next steps
Results
- Built a qualified pipeline of hospital stakeholders, KOLs, and distributorsacross Europe
- Enabled the client to fast-track market validationdespite regulatory uncertainty
- Established a local infrastructure(sales team + warehouse) for scalable long-term growth in Europe
Why It Matters
For companies in the infection control industry, navigating Europe’s fragmented regulations and long hospital sales cycles is complex. GrowthMedics’ on-the-ground presence, distributor network, and healthcare expertise allowed this U.S. manufacturer to move from stalled domestic growth to a strategic international expansion path.
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