12 distributor meetings, 2 purchase orders, and rising online visibility—see how GrowthMedics built a digital growth engine for a U.S. veterinary brand in Europe.
The Challenge
A U.S.-based veterinary device manufacturer was successfully building distributor networks across Europe and the Middle East with GrowthMedics. However, distributors—managing wide portfolios—struggled to give the brand enough online visibility. With veterinarians often purchasing individually and local keyword searches showing strong demand, the company risked missing valuable leads without a focused European digital marketing strategy.
Our Approach
GrowthMedics:
- Developed localized micrositesin French, Spanish, German, Italian, and English on local domains
- Translated and tailored content assets: whitepapers, blogs, e-books, lead magnets
- Implemented SEO programs by countryto boost local search rankings
- Launched social ads and lead campaignson Facebook and LinkedIn, targeting veterinarians directly
- Designed lead pages to funnel visitors into distributor-supported sales opportunities
Results
- Significant growth in website traffic and lead generationacross France, Germany, Italy, Spain, and the UK
- Qualified RFQs shared with distributorsto accelerate sales
- 12 distributor meetings scheduledfrom digital campaigns, resulting in 2 purchase orders within 9 months
- Ongoing SEO and ad optimization sustaining visibility and click conversions
Why It Matters
In the veterinary and medical device industry, distributor-driven marketing often lacks focus. GrowthMedics’ digital healthcare marketing services gave this manufacturer direct visibility, credibility, and leads across Europe—strengthening distributor sales and generating revenue opportunities.
👉 Download the full case study to see the data-driven results of our European digital marketing campaigns.
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