Hiring in Europe is risky and costly. With GrowthMedics, this U.S. orthopedic supplier built trust, landed OEM projects, and secured long-term growth without the overhead.
The Challenge
A U.S.-based orthopedic contract manufacturer from Indiana, supplying complex instruments and implants, faced growing dependency on just two major customers after a merger reduced purchase orders. With no presence in Europe and high risks tied to hiring locally, the company needed a cost-effective way to expand internationally and diversify its OEM customer base.
Our Approach
GrowthMedics:
- Installed a European office and multilingual part-time sales teamto act as the company’s local face
- Conducted a market assessmentto identify top European orthopedic markets and target OEMs
- Localized marketing tools to support a tailored sales approach
- Executed lead generation, outreach, factory visits, and tradeshow participationto build trust and showcase capabilities
- Maintained consistent local follow-upin native languages to strengthen relationships and secure long-term projects
Results
- Signed new supplier agreementswith leading OEMs in Italy, Germany, and Switzerland
- Received initial purchase orders and RFQsfor long-term spine and hip instrument projects
- Established credibility and trustas a new EU player despite long sales cycles
- Positioned the company for sustainable OEM growthin Europe while reducing customer dependency
Why It Matters
For orthopedic contract manufacturers, entering Europe means long project cycles and high barriers to trust. With GrowthMedics’ localized presence, industry network, and hands-on sales execution, this client transformed risk into measurable new OEM partnerships.
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Discover our industry expertise in the orthopedic & Spine industry and in the Contract Manufacturing Industry.
